Can a trust score or badge be revoked?
Yes. The badge checks the underlying score every time it renders, so a lapsed subscription or a score that drops below the 70-point display threshold blanks the badge within minutes — not the next time someone happens to re-scan. A store found to be gaming signals after a human review can also have its Certified or Certified Gold status revoked outright, with the reason recorded in a permanent audit trail.
A badge everyone can keep forever, regardless of what happens to the store behind it, isn't worth much as a certification mark. AI Trust Scanner's badges are built to be lost, not just earned, for exactly that reason — a mark that can never be taken away stops meaning anything after enough time passes.
Revocation happens in a few distinct ways. The most common is passive: because the badge fetches the live score on every render rather than displaying a cached image, a score that ages past 90 days without a re-scan automatically switches to an expired state, and a score that drops below the 70-point minimum stops rendering the badge at all. Neither requires anyone at AI Trust Scanner to intervene — it's built into how the embed script checks the score each time.
The active version happens through human review, available from the Certified tier up. If a reviewer determines a store is gaming a signal — a fake review widget, a policy page that technically exists but is unreachable, artificially inflated social proof — Certified or Certified Gold status can be revoked outright, and the finding is written into a permanent audit trail attached to the store's history, visible on its verify page. A subscription lapse has the same effect: without an active plan, the automatic monthly re-scans that keep a score current stop, and the badge ages out on its own within the 90-day window.