Frequently asked questions
Every question below has its own page with a full answer, not just a one-liner — pick a question to read the complete explanation, or browse the short version here.
What is an AI Trust Score, and how is it calculated?
An AI Trust Score is a 0–100 rating of how trustworthy an e-commerce store looks to both human shoppers and AI crawlers. It comes from 29 rule-based detectors across 8 weighted categories — reviews, AI readiness, transparency, and more — that check specific, verifiable facts about the site. No language model makes the call; every point traces back to something you can check yourself.
What does 'AI readiness' mean for an online store, and why does it matter?
AI readiness measures whether a store is actually accessible and machine-readable to AI crawlers and assistants — robots.txt rules for bots like GPTBot and ClaudeBot, an llms.txt file, structured data depth, and clean canonical URLs. It's a precondition for AI visibility, not a guarantee an AI engine currently mentions the store — but a store that fails these checks can't be found by AI systems even if everything else about it is trustworthy.
What's the difference between Scanned, Certified, and Certified Gold?
Scanned means a store cleared an automated scan at 70+ and gets a monochrome seal with just the score. Certified requires 80+ plus a human reviewer and domain verification, and unlocks the full-colour seal with a reviewer attestation. Certified Gold requires 90+ sustained for six continuous months, plus everything Certified includes, and adds a gold seal stamped with the date the streak began.
Why is the trust badge a live embed and not just an image?
A static badge image can be Photoshopped, copied to a site that never earned it, or left up long after the score behind it changed. AI Trust Scanner's badge is a script that fetches the current score every time the page renders, verifies the embedding domain against a signed token, and blanks itself if the score expires or drops below the display threshold — so what visitors see is always current, not archived.
Can a trust score or badge be revoked?
Yes. The badge checks the underlying score every time it renders, so a lapsed subscription or a score that drops below the 70-point display threshold blanks the badge within minutes — not the next time someone happens to re-scan. A store found to be gaming signals after a human review can also have its Certified or Certified Gold status revoked outright, with the reason recorded in a permanent audit trail.
What does an AI Trust Scanner audit cost?
A single Free Scan costs $0 and gives a total score plus the top three findings, once per domain every 30 days. The Full Report is $49 one-time for the complete 8-category breakdown. Verified is $29/mo for the live badge and monthly re-scans, and Certified is $79/mo for human review and domain verification. Agencies get white-label reporting for 20 client scans a month at $249/mo.
Do you offer white-label reports for agencies?
Yes — the Agency plan includes 20 client scans a month with co-branded reports and badges that carry the agency's branding rather than only AI Trust Scanner's, API access to fold scores into an agency's own dashboards, and every client badge links back to a verify page that quietly advertises the audit behind the certification. It's built to run as a pre-launch credibility check, a CRO diagnostic, or an ongoing retainer line item.
When does public scanning open, and can I join the waitlist now?
AI Trust Scanner is pre-launch: the public scan engine is still being finished, and the scores and figures shown across the site today are illustrative, not live results. You can join the waitlist now with your store URL and email — no signup required beyond that — and you'll get a free scan automatically the moment scanning opens, with results back in roughly 90 seconds.